In response to our pressure, National Geographiccommissioned their own life-cycle-analysis report to compare the environmental impacts between using recycled or virgin fiber in magazine paper. The results came as no surprise to us: The new study from the ENVIRON International Corporation found that in 14 out of 14 environmental impact categories recycled paper is the better choice.
But it’s not a done deal yet. While National Geographic deserves recognition for a process that was transparent, actionable, and inclusive, their sustainability officer would only commit to letting the new report “inform our own paper manufacturing purchasing practices.”
They need to start purchasing recycled paper NOW. Our Better Paper Project has helped hundreds of other magazines make the switch. If publications like Fast Company, YES!, Ranger Rick, and the Green American can publish on recycled paper, then National Geographic can too.